Summer Campaigning

Campaigns and Summer Break — Three Suggestions

It’s here! It’s here! Summer is finally in full swing. Kids are out of school, folks are vacationing, so now is the time to kick up your heels and relax, right? NO! Here are three suggestions for things campaigns can do during the summer: 1. Strategic Planning If you’ve recently won your election, you need a strong quarter of fundraising [...]

July 12th, 2017

Five Tips to Prepare for a Candidate Debate

Nearly every campaign will have at least one candidate debate or public forum. And, unless you are lucky enough to be running unopposed, more than likely you’ll be participating. Now, political debates aren’t what they used to be. There are few contemporary examples that rival the Lincoln — Douglas debates or even Nixon and Kennedy. However, every candidate debate for every race [...]

June 9th, 2017

Top 5 Mistakes Political Campaigns Make Online

By Guest Author Shane Daley of Online Candidate

As politics has moved into the online realm, its provided plenty of fodder for gaffes, mistakes and embarrassing moments. There are many opportunities for online campaign mistakes to be made. Here are some of the most common and avoidable problems that we see campaigns make season after season. Writing website content in the first person Many candidates use their site’s [...]

June 2nd, 2017

How to Write a Campaign Field Plan

We are big on plans. Finance, field, campaign, press, social media plans and more. Every aspect of your campaign needs one. Of all the plans you make, your campaign field plan may be the most important — well, after the finance plan, of course! Your field plan should include a lot of information about your voters and how you plan to win, [...]

May 31st, 2017

What Not to Do: A Cardinal Sin of Elections

Top Campaign Mistakes

There are a few campaign mistakes that raise to the level of cardinal sins in elections. One of them is underestimating your opponent. Failing to take your opposition seriously or only going through motions because you think you have the race locked up is a recipe for disaster. There are plenty of examples of political campaigns ending badly because of [...]

May 2nd, 2017

Campaigning in the Time of Trump

Three Steps Every Campaign and Local Party Need to Follow to Begin Capitalizing on Trump

The current mood of the country and within the Democratic Party is a mix of fear, frustration and a big desire to do “something.” It isn’t everyday millions of people, most of whom are not regularly politically active, take to the streets to protest organically. The question facing every local party leader and candidate is: How do I channel and [...]

March 15th, 2017