If you’re not on social media, you’re missing a HUGE opportunity to engage supporters, spread your message, and build your persona (btw — these are not the only reasons you should be on social media).
Post content regularly.
Staying active on social media is essential to sustain a great social media presence. You want to post as often as possible so your followers stay engaged. You should post news articles you’re featured in, articles about your campaign or any policies you want to promote for your campaign, and photos from the campaign trail of you and your supporters.
Keep it fresh and interesting!
Use pictures, trending hashtags, and emojis.
Photos and emojis are proven to increase engagement. Studies show that on Twitter, using emojis result in 26% more engagement and on Facebook using emojis results in 57% more likes and 33% more shares.
Make sure your posts are always attention-grabbing — and fun! Hashtags, such as #TrainDems, increase your post visibility so it can reach hundreds or thousands of people, especially if you jump on a trending hashtag, which are always updated on Twitter’s homepage.
Follow other users, reply and retweet popular tweets.
Following other accounts is important to grow your social media presence. Former President Barack Obama follows over 650k accounts on Twitter! You should follow your constituents to see what they care about and what issues they’re facing in your district, county or state. You should also follow local businesses and news outlets to keep an eye out on what’s going on in your community or what press coverage your campaign is getting. It’s also great practice to reply to tweets and retweet popular content. Retweeting leads to more followers!
Use Facebook Live to capture events or host a Q&A for your constituents.
With Facebook Live, you can live stream an event for your campaign or use it to host a Q&A session on Facebook. Live streams will make your social media campaign more interactive and allow you to speak to your constituents and followers in real time. Participants can post questions and react to your stream. This gives you the opportunity to answer any questions people have about your campaign and your proposed policies. Voters like to have candidates that are more interactive and responsive to their questions!
Use a professional picture and bio.
The photo you choose for your profile is important — it’s the first thing followers see. So choose one that really captures you! Your Twitter bio should state what you’re running for, what your occupation is, what you’re passionate about and something personal, for example:
Kamala Harris: Senator for California. Dedicated to fighting for justice & giving a voice to the voiceless. Wife, s-mom, sister, aunt. Aspiring chef.
Nancy Pelosi: Democratic Leader, focused on strengthening America’s middle class and creating jobs; mother, grandmother, dark chocolate connoisseur
Ted Lieu: Husband of Betty, the love of my life. Father of two kids. USAF veteran. Member of Congress.
Tim Kaine: Husband to Anne, father of 3. U.S. Senator from Virginia. Avid reader and outdoorsman. Bluegrass and harmonica enthusiast.
Your Facebook bio, on the other hand, should be longer. This is an opportunity for you to state who you are, a short blurb about your background and why you’re running for office.
Make sure you link your campaign website to your social media platforms and add your location!
Want more tips and best practices for your campaign digital strategy, check out our Digital 101 course!