Nearly every campaign wants to create a finance committee to raise money and take the burden off the candidate, but in reality, it’s not that easy. Much like a “magic” fundraising list, there is no “magic” trick to creating a successful finance committee. It takes time, planning and considerable work throughout a campaign. Finance committees have one goal — raising [...]
How to Run for Office: Urban vs. Suburban vs. Rural
How your field plan will be different from all the rest
One-size-fits-all rarely ever actually fits. While this is usually said in the context of clothing and the wide variation in body type, this applies to campaigns too. Just like how each individual person has a different size and shape, campaigns are unique, influenced by several variables. Urban races are run very differently than rural races, with suburban campaigns falling somewhere [...]
When you hear the term “Get-Out-The-Vote (GOTV),” most people think of massive volunteer operations pushing people to the polls on behalf of a certain candidate. It’s fast-paced, data-driven, and often referred to as a political operatives favorite time of year. But what a lot of people don’t know is that effective GOTV programs require specific language, targeting, and follow-through. At [...]
“Politics is about shaking hands and kissing babies.” Has anyone ever actually said that to you? While it’s a tad simplistic, there is a tremendous amount of truth to the statement. The truth is, politics is about voter contact. Voter contact means introducing yourself personally (and with volunteers) directly to the voters. Most of the time voter contact means knocking [...]
How to Run for Office: Doing Your Research
Information is power. And when you’re in the beginning stages of your campaign, the more information you have at your fingertips the better.
Opposition research isn’t glamorous and isn’t about finding personal “dirt” on your opponent. But, if your opponent claims they’ve never voted for a tax increase, but you know they have, now you have a story. Of course, the same goes for yourself. You’ll need to do some “self-research” so you know what your opponents might know about you. In any [...]
How to Run for Office: Networking and Rolodexing
Break out that holiday card list again — it’s a great starting point for building your campaign rolodex.
You’re not going to win this election on your own. Your personal network is going to provide the foundation on which you are going to build your campaign. What exactly is a network? Your network is practically every person you’ve ever met or every person that you’ve formed a relationship with. And we mean ‘relationship’ in the broadest sense. Your [...]